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It's difficult for smaller companies to compete with the management
capacity of large chain stores or franchise operations. However, small
companies can act more quickly than big companies. So, if you know what to
monitor and where to get information, your business can be as successful
as any.
Consider the following ideas for saving time and money and making your
business more profitable.
1. To sell right, you have to buy right.
If you're going to offer your customers prices that are competitive, you
must first buy competitively. Attend wholesale auctions, buy factory
direct where possible, and establish a buying co-op with other small but
noncompeting businesses. 2. Treat your customers right and they'll keep
coming back.Customer service pays off in higher profits. Your
entire staff should be aware that it is the customer who provides the
money to meet payroll and pay for future salary increases.
3. Learn from other small businesspeople.
Develop a circle of friends in similar businesses around the
country. Discuss ideas and business problems with them on a regular basis.
You'll find out what others are doing to manage problems with inventory,
receivables, personnel, fixed assets, computers, etc.
4. Try new ideas. Be innovative and
unconventional when necessary. The fact that something isn't currently
being done in your industry or in your area shouldn't keep you from trying
something different if it will give you a better product or better service
for your customers.
5. Ask your employees.Companies that
ask employees for suggestions get good results. Your employees are
directly involved with both your customers and your product and are in a
good position to suggest improvements.
6. Make costs everyone's concern.
Motivate your employees to be concerned about net profit. They should be
as concerned with controlling costs as with generating sales.
To encourage participation, consider implementing a bonus program based
on a percentage of costs saved.
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